After receiving multiple questions and concerns about the 2013 NCHA Futurity and Mercuria World Finals webcasts, NCHA leadership voted to move up the viewing time for members and fans to view the webcasts.
While there remains a responsibility to the sponsors and vendors who are financially supporting the show, along with meeting the requirements of the State of Texas through the Texas Major Events Trust Fund, the NCHA Executive Committee is also responsive to the members and fans who simply cannot make the trip to Fort Worth.
In response to members’ requests, the World Finals go-rounds will be available at 10 a.m. the following day (ie. the Nov. 29 go-round will be available to view at 10 a.m. Nov. 30) and will remain available for members to watch at their convenience.
In addition, the open and non-pro semifinals and amateur/non-pro finals will be made available for viewing on Sunday, Dec. 15. As a reminder, the NCHA Futurity Open finals (and segments from many other parts of the show) will air at 2 p.m. EST Dec. 21 and again at 7:30 p.m. EST Dec. 23 on RFD-TV.
The executive committee and staff wrestled with the decision to modify the webcast and looked at many different possible solutions to accommodate as many members as possible. The executive committee understand the disappointment in not having a live webcast for the semifinals and finals at the 2013 Futurity. However, attendance at those ticketed events has decreased during the last several years. After analyzing the webcast traffic, it appears that is at least partially to blame for the decline in attendance. In addition, sponsors, exhibitors and advertisers make substantial contributions to the Association, largely based on the number of people who watch, attend or shop in person in Fort Worth. And those entities have been impacted by fewer people making the trip to the Futurity.
While NCHA strives to make the sport as accessible as possible around the world, it is also paramount that the incredible horses and riders at the futurity perform in front of a packed house. And live attendance is crucial to continue the support we receive from the Texas Major Events Trust Fund, which contributes more than $3 million per year to NCHA.
In response to members’ requests, your association is making a significant investment in broadcasting the futurity on RFD-TV the week after the event, which will expose the sport of cutting to millions of people who may not have had the opportunity to see the sport before. Many of our sponsors and breeders have thrown their support behind that broadcast. We should repay that support by encouraging as many viewers, members and current fans as possible to watch on RFD-TV.
NCHA will continue to investigate ways to provide exposure for the sport and provide service to all members.